Nestle Get Set Go Free promotion
I received an interesting letter from The British Horse Society yesterday regarding the Nestle Get Set Go Free promotion The British Horse Society are encouraging all BHS approved riding centres to join up. This is how it works. Nestle a multi million pound company encourage you the public to purchase their product, you collect the points from the product and when you have enough points we give you a free riding lesson. Nestle pocket the money from their sales to add to their large and successful business and give themselves a large pat on the back because the public are getting fitter and we the small business get nothing. Benefits to us are inclusion in advertising on their packs and their website and increased membership to our riding school. I wonder if anyone has ever done any research into whether this actually works because I have and it doesn’t. Over the last 2 years we have been involved in the E3 scheme in schools. We have had up to three schools a week riding here with up to 15 kids in ech session. We are paid for this service as E3 is funded but the children or their families do not pay so in effect it is free. In 2 years we have gained 1 student and 3 clients and we also have had clients who would normally pay cancelling to have their free lesson instead. I conclude from this that if people want to ride and can afford to ride they will, they won’t suddenly find the money each week or the desire to ride from 1 free lesson but they will take free lessons if they can and Nestle expect us to provide this free along with the cost of an instructor and general wear and tear. The British Horse Society state that we can give the free lessons when we are quiet maybe in the week. We are not a large riding school but we teach all day on weekends, Tues, Thurs and Friday evening and run shows on Wednesdays to make ends meet, our horses have a day off on Monday and the rest of the time the kids are in school. We can’t afford to have free time sitting around on our backsides and paying the staff whilst waiting to give lessons away. If Nestle would like to be involved in providing riding for the general public perhaps they would like to buy the vouchers off us because I’m sure they can afford it we can’t.
Furthermore these points are going to appear on cereals confectionary and beverages. So whilst we are expected to help the public get fitter Nestle is actually encouraging them to get fatter
Posted on Wednesday, February 10th, 2010 at 10:47 pm You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
